Why Loro Piana fabric is the gold standard for bespoke suits
Luxury meets heritage: The story of Loro Piana
Founded in the early 1800s in Trivero, Italy, and later moved to Quarona in the Piedmont region, Loro Piana has built an unmatched reputation as one of the world’s most prestigious textile mills. Now part of the LVMH group, Loro Piana’s influence reaches across the globe, supplying fabric to top fashion houses, film costume designers, and world leaders alike.
Who wears Loro Piana?
Loro Piana has dressed some of the world’s most stylish and influential figures. Daniel Craig’s James Bond wore Loro Piana suits in Skyfall and Spectre, tailored by Tom Ford. George Clooney, known for his understated yet impeccable style, frequently chooses Loro Piana for red carpet appearances. Designers such as Kiton, Brioni, and Ermenegildo Zegna also incorporate Loro Piana fabrics into their high-end collections. Even Loro Piana’s advanced Storm System® and Baby Cashmere lines have featured in luxury outerwear worn by royalty and global business leaders.
What makes Loro Piana fabric so special?
At the heart of Loro Piana’s global reputation is its obsession with quality and innovation. The mill sources the world’s finest raw fibres, including Super 150s to 200s Merino wool from New Zealand and Australia, vicuña — the rarest and most luxurious animal fibre on earth — and baby cashmere, delicately collected from Hircus goat kids in Mongolia.
Loro Piana goes to extraordinary lengths to ensure their fabrics:
Breathe naturally, keeping you cool in summer and warm in winter
Drape beautifully, with a refined structure that elevates any suit
Wear comfortably, with incredible softness against the skin
Perform well, with water-resistant and wrinkle-resistant innovations like Rain System® and Traveller
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